I have been sitting on this for at least 4 years (at least!). I wanted to create a space where I could share my thoughts in a way that might be a little powerful, even just to one person, (and wouldn't clog up your Instagram feed).

Way back when - read: 4 years ago - I was stressed, and overworked, and impassioned, wanting to do so much and feeling like I was achieving the bare minimum. The ~ stress ~ culminated often and I had a friend at the time who always used to bring me back to Earth, with the reminder that my problems - my stress - my workload, was not going to crush me. Life would carry on and everything would get done (it always does).

I know; the world doesn’t really need another blog, not in the slightest, but if you've sought this out, maybe you're looking for a little inspiration, a little reassurance, to maybe read something relatable or to immerse yourself in something aspirational. And this, well this is a little home to share things I love. A place to share things that are real and raw sometimes and simply beautiful other times.

This is me finding a new love in the online, to connect and share with you.



I’ve been sitting on this piece for over a year mulling over whether it’s worthwhile writing or whether I should just let it lie and carry on with the journey. And even simply putting it in words now has taken revision after revision because the last thing I want is for this to sound negative or uninspiring.

 Perhaps it’s just the community I’m so lucky to have found myself in, but you’d be hard pressed to find a creative soul that isn’t itching to start something that feels wholly them - if they haven’t already - but there is nothing quite glorious about the side hustle. Yes, it’s inspiring, it stirs a fire within you – after all, that’s why you started it. Maybe you’ve got a job that is fine, but within it you lack the autonomy to create or lead. Whatever it is, many a success story finds itself in the pages of Elle or published on the POPSUGAR’s of the world, because the founder felt something was missing. Maybe they hated their corporate job and were painting in the evenings because they were searching for a creative outlet. In almost every story, they felt something so strongly they couldn’t ignore it – they weren’t playing a tug-o-war, their passion was clear (albeit not without challenges and troubles). You get a snippet within these pages, summarised into a neat little package to make for digestible reading but what’s missing is the internal struggle that really amplifies the success.

 I thought, I’d love to read a story about someone whose hustle didn’t start this way, because I felt perfectly fulfilled in my career, but I’d developed skills during my time there that I thought I could use to add value to the business. So, then for me it developed as a hobby (like so many side hustles do). But in the evenings, I was commuting home brainstorming ideas for my ‘9 – 5’ and picking up emails in the ‘PM’ because I had an idea I wanted to make happen now. I felt inspired and excited, so I’d work on this when I really should have been pitching out to potential content clients, writing a little more or planning shoots for the weekend to make my life a little easier. But I couldn’t stop - my side hustle was inevitably founded as a way to add value to my position in my workplace at the time and to provide them with something more. Rather than as an outlet for me to explore, it was a way to build my resume.

 I didn’t start my side hustle because my career left me uninspired. I wasn’t stuck in a cubicle I hated, with colleagues that didn’t understand – quite the opposite really. But my side hustle grew organically out of those walls. The more work I did, the more visibility I had, the more brands started reaching out, but I loved my job, so I felt stuck – I struggled to give time to my side projects when I could have been working on something for my job and vice versa.

 The thing with being surrounded by wonderful people is that they always want to help – ‘ why don’t you do this’, ‘you should try this’, ‘here email this person’ – recommendations that would be any hustlers dream but I couldn’t help feel that I was failing at both avenues because I couldn’t commit to either and the expectations were fostering a level of anxiety within me that I hate to recall.

 But the truth was they couldn’t work simultaneously when the job I loved was absorbing all the creative energy I could give and my side hustle was simply a means to an end at that time. Having a side hustle isn’t a requirement of a successful career, it’s not a buzzword, or something you need to be a #girlboss. And you certainly shouldn’t start one because you think it’s a requirement but if it lights a fire within you it’s worth exploring and letting it lead you.

 I hope you realise you can pivot and change your goals any time you like, you can soak up all the goodness of your corporate job if it brings you joy, or you can draw until your heart is content, be driven by your own expectations, not those of others (however well-meaning) and be guided by what stirs your soul.



We as a species lurrrvvvee the likes – we’re infatuated with social gratification. When we love something, we share it, we talk about it, and this shouldn’t be a problem until the end result is a society that is fuelled by social media. The issue here is the undercurrent of beautiful people valuing themselves based on a small number as an indication of how pretty/cool/creative/engaging they are.

What is a like worth to you? What is its social equivalent? A hug? A handshake? A hi-5? Why do we hold this in such high regard and allow it to infiltrate our perceptions of our own value. Would you care if so-and-so, down the road, friend-of-a-friend-of-a-friend didn’t say “Ohhhh obsessed with your dress!” when they ran into you at the shops? If the answer is no – and it should be because you already know your dress is fire – then why does this mean anything to you.

It is, of course an indication of appreciation. You'll find, more often than not, those who engage with your posts - whether that be a damn cute picture of your pup, a restaurant "check-in" or a highly curated Instagram post (that took minimum 183 shots to get) - are generally interested in you and your life and that holds meaning to you.

However, if a single click represents that, then what does a lack of a click imply? Disinterest? How we consume media on these platforms changes so rapidly, your feed is saturated with content – literally SO MUCH CONTENT! You could scroll for hours and miss things, aimlessly scrolling to feed your boredom. There is nothing considered or deliberate in that, however we absolutely perceive it this way, basing that assumption off nothing more than our own scroll habits.


It’s in our nature to seek gratification on social media from people who’s opinion you trust, value and admire, and when we’re proud of shit, we put it up, - it’s the new humble brag. But at our own expense, these platforms also foster your own doubts. Clicks cloud your judgement and you fail to see yourself, your life and your relationships for what it is; powerful.

This does not equate to your value, this space, should simply amplify it. You are more than your Instagram feed, your Facebook check-in, your profile picture, your likes. You are far more.

Sharing is a beautiful thing, it creates connection, shortens distances and allows you to feel closer to people that are far away. Sharing in the small (or big) moments of their life. What a beautiful tool we have at our fingertips a space to receive inspiration, kind words and share our creativity – use it that way.

Less likes, more love. Starting with yourself.


1. There is nothing glorious about being busy, it is however important to work hard.

2. You die in bed. The best advice my Stad (Step-Dad) ever gave me – although I didn’t appreciate this at 7am on a Saturday morning, he was right, it’s better to get up and get on with it.

3. Dancing can fix everything. I promise you. Over the past few weeks I’ve roped a few friends into a dance class with me – Groove Therapy (emphasis on the therapy), it is just for feel good people who love to groove, laugh and you leave feeling a whole lot lighter.

4. It’s okay to sit on the sideline. Sometimes you learn the most by watching, so take a backseat on occasion and soak up all the incredible people and skills around you.

5. Invest in your relationships. Including your relationship with yourself. If you are your harshest critic, cut yourself some slack and silence that nasty voice in your head. If you wouldn’t talk about someone else that way, then you shouldn’t talk about yourself like that.

6. Always sleep on it. An idea, a feeling, an action – it is almost always best to sleep on it, morning brings a new perspective.

7. Capture as much as you can. When you’re old and grey you definitely won’t regret the 90,000 photos on your iPhone.

8. Try an Aperol Spritz (you’re welcome!)

9. You should ALWAYS wave when someone lets you in, in traffic. Manners people, manners.

10. You’re a work in progress, it’s totally fine if some days you’re more 50% complete than 80%


11. Delight in the small things. Like a really good coffee, a great song on the radio at the right time, a dose of fresh air – if you enjoy the little moments, they will become the big moments.

12.  Be a tourist in your own city. You probably live in an amazing city that hundreds of thousands of people dream of visiting, get amongst it!

13. You can literally get by with a can of dry shampoo and mascara.

14. Your family is by far the best thing that you will ever be blessed with. Incomparably the most magical people you will ever know.

15. Don’t take yourself too seriously, you’ll have a lot more fun and be a lot more memorable.

16. Don’t leave your packing to the last minute!!! Trust me, you’ll end up in Bali with no underwear or at the airport without a passport…

17. Your age does not define your ability. It’s never too late to start something, or totally change course, and you’re never too young to have an impact.


18. There is no rush. You’re not bound by how anyone else chooses to live their life, go at your own pace and make it count.  

19. Being able to quote movies is a surprisingly useful skill! It’s one of the easiest ways to bond with a stranger.

20. 80% of your life is not what happens to you but how you react to it.

21. Take the time to wrap a present really well. This has such an impact on the people receiving the gift – I’m surrounded by amazing gift wrappers and when your friends can coordinate the confetti colour to match the font on the inside of your card and you barely get a gift bag together you really notice the difference.

22. Get lost in a book, a really good one. Dedicate hours to it, then give it to a friend when you’re finished, some of my most treasured gifts are second hand books.

23. Buy yourself a dressing gown – I’m talking a fluffy (probably pink) warm thing, it will be your most comforting piece you own. I unashamedly wear mine all the time…

24. Be present!! Put down your phone (my family will think this is rich coming from me) but I truly think there is nothing more valuable to your family and friends than your time and attention.

25. Kindness above everything, no exceptions.